Where live sports meets music discovery

The live entertainment and music industries are shifting. Radio reach is declining. Streaming discovery is increasingly opaque. Social platforms are unpredictable. At the same time, college athletics are seeking new revenue sources, creating an opening for new infrastructure inside live venues.

Staydium turns live sports environments into programmable media. Game moments such as timeouts, warmups, halftime, and in-venue engagement opportunities become structured inventory that can be purchased, tracked, and reported like digital media. For the first time, artists, labels, and brands have guaranteed, measurable access to emotionally engaged live audiences at scale.

We believe live sports represents one of the last untouched mass discovery channels for music. When fans hear a song during a live game, the experience is tied to identity, emotion, and memory. Staydium transforms those moments into a scalable discovery engine that connects exposure to real engagement and measurable outcomes.